Portfolio

7 Years experience optimising Digital Marketing for Customer Acquistion.

Whether you are looking to reduce spend, increase lead generation, or both – let me help you to optimise your digital marketing to achieve these goals.

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Proven Track Record

Examples of succesful campaigns and satisfied clients can be provided. For example, a recent client using my Essential package achieved a 55% reduction in cost, and a simultaneous 1009% increase in revenue.

Personalised Training Courses

Already have a marketing team in place, but still want to benfit from optimisation? Enroll your marketing team on one of my training courses, which includes a review of your strategy and follow up sessions.

Dedicated to your success

There’s no one size fits all when it comes to marketing, and there’s no way to predict the success or guarentee a result. That’s why my packages are tailored to your business goals, and my marketing methods are tweaked constantly to ensure you are constantly receiving the best possible result.

Real Targets, Not Vanity Metrics

You can rest assured that your reports will not be filled with jargon intended to bluff, and vanity metrics meant to hide poor progress. I deal with real figures, real targets, and would never use a marketing term in my report without explaining it’s meaning and value. I also am happy to provide reports in person.

Interested? Take a look at our packages

Whether you are looking for customer acquistition across all areas of digital marketing, or brand awareness for a specific channel, lets start with a free consultation to find the right package for you.

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CASE STUDY

Tenancy Deposit Scheme

I was hired by TDS after they were forced to change their URL which made them lose all previous rankings. My strategy involved a mix of Content, SEO and PPC which I promoted via social media and email marketing, within 6 months they were back in the top 3 search results.

Thought Leadership

Creating content that established TDS as a source of authority in their field led to the creation of the #AskTDS series. Covering a range of topics this generated over 100,000 site visits with no promotional budget.

PPC Optimisation

Prior to me, the adwords had been generating a maximum of five conversions per month. Throughout the six months I worked to optimise the campaign and was able to increase this to over 500 conversions.

Digital Branding

Working closely with the Graphic Designer, I established a template for emails, articles, and social media posts. Combined with unique artwork created by the in-house graphic designer gave the brand a fresh new digital presence, and a cohesive brand identity.

TDS: Best Practices for Utility Bills
Website Project Management

As part of the digital rebranding, a new website was produced to match the new digital presence. Unfortunately due to internal restructuring this new website has not yet launched.

TDS: What Should My Tenancy Agreement Say About CleaningTDS: Mould During Tenancy
CASE STUDY

PayPoint

PayPoint were looking for a Digital Project Manager to handle the rebranding and redevelopment of their website by an external development agency. This meant ensuring the agency stayed on task, delivered on time, and delivered a high quality product. During this project I also spent a lot of time working on the user experience (UX) of the site and ensuring that the new site would as simple as possible to use, with no barriers to conversion.

Social Media Training

Providing training for the Marketing Team on Social Media Strategy, scheduling tools, and customer service reporting.

Email Automation & HTML

Creating Emails for automation and testing the process in Pardot, as well as troubleshooting HTML coding in emails.

Previous PayPoint website

Current PayPoint website

CASE STUDY

CNN International Commercial 

At CNN I worked on their commercial website where they offer branding and advertising opportunities starting at £500,000. As well as writing all the copy for the website, and approving all the designs for the new UX based design, I worked on the SEO strategy behind each page, and developed a “how to” guide for future content pieces to be checked against.

Website Content

A full rewrite of the CCNIC website, including their case studies. This also meant redesigning the case study page to highlight campagin successes. 

CMS Classes

Training individuals on Content Management Systems and how these can be used to build bespoke websites from a basic template frame.