Please note that these are my personal recommendations for those interested in learning more about marketing and may not be suited to everyone. There are no affiliate links and this website does not generate any income from users purchasing/enrolling/registering for any of the items recommended below.

Events to attend in 2018

Marketing Week Live

Marketing Week Live

Marketing Week Live is a free to attend annual event. There are some insightful seminars throughout both days, and last year there were some great benefits to attending such as free professional headshots.

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B2B Marketing Expo

This event is made up of the B2B and the B2C Marketing Expo. Sponsored by the IDM and free to attend – I’ve already signed up for a few of the masterclasses across the two day event.

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Courses to take in 2018

Hubspot Academy website

Hubspot Academy

These quality courses are provided by Hubspot for free, which makes them my go-to recommendation when someone tells me they are interested in learning more about Marketing.

There are currently three courses I recommend: Inbound Marketing, Email Marketing and Content Marketing. The certifications last 18 months and the videos for each module are available online.

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Level 4 certification in GDPR

With GDPR rolling out in May 2018, time is running out for marketers to get up to speed. This level 4 course (A-Level equivalent) can easily be taken in one afternoon, and is only £100 to enroll.

This course will give you an overview of the changes to consent, data processing, and the impact this will have on your databases.

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Books to read in 2018

We Need To Talk: How to Have Conversations That Matter

We Need To Talk: How to Have Conversations That Matter by Celeste Headlee

This book is in my TBR pile because I’ve heard amazing things about it. Here’s the blurb from Amazon:

Take a moment to consider how many outcomes in your life may have been affected by poor communication skills. Could you have gotten a job you really wanted? Saved a relationship? What about that political conversation that got out of hand at a dinner party? How is it that we so often fail to say the right thing at the right time?

In her career as an NPR host, journalist Celeste Headlee has interviewed hundreds of people from all walks of life, and if there’s one thing she’s learned, it’s that it’s hard to overestimate the power of conversation and its ability to both bridge gaps and deepen wounds.

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Key Marketing Metrics

This is part of the recommended reading for the CIM Level 6 Diploma in Digital Strategy that I am currently studying for.

However, I think those looking to add new depth to their reports would find this an incredibly useful source. The blurb says it all:

As the old adage goes, “If you can’t measure it, you can’t manage it”. Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics.

In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or “dashboard”, of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit.

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Key Marketing Metrics

Bespoke in-house training

Want to upskill your marketing team in key areas? Contact me to discuss your business needs and have a bespoke training package created. Subjects include social media, email marketing, content creation, search engine optimisation, reporting/analytics and more.

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